There’s good news for art lovers, photographers, and anyone who just loves a splash of color — Umbrella Alley is back! After closing its original home, this beloved San Francisco art destination has officially reopened in a brand-new location at 366 Jefferson Street in Fisherman’s Wharf.

Since it first opened in 2019, Umbrella Alley has captured hearts (and countless selfies) as one of San Francisco’s most joyful and Instagram-worthy attractions. It’s a place where street art meets storytelling, where visitors and locals mingle with murals, and where creativity bursts from every wall. Now, the Alley is starting its next chapter — Umbrella Alley 2.0 — and it’s shaping up to be even more colorful, playful, and community-driven than ever.

What’s New: 7 Murals Already Installed

Seven dazzling murals are already complete, turning the fresh walls of Umbrella Alley’s new home into a vibrant outdoor gallery.

• I Left My Heart in San Francisco – Artist Brian Huber captures the city’s soul with his signature heart balloon design. #brianhuberart

• See the World – A global celebration of imagination and travel, by 3Nolam and Brian Huber (#3nolam).

• California Dreaming – A fan favorite returns! This mural was created by 12 Bay Area muralists, blending bold colors and local pride.

• California Adventure VW Bus – Artist Skyebot brings the chill California surfer vibe to life with a whimsical retro VW bus (#skyebot).

• Dragon Koi – Oakland-based artist Luke Dragon’s swirling koi design adds energy and movement to the Alley’s evolving walls (#lukedragon_ifa).

• Rainbow Rain – A joyful splash of color from Brian Huber, reminding everyone that a little rain can still bring magic (#brianhuberart).

• Umbrella Mural by Luinova – Still being painted, this upcoming piece will honor the Alley’s name and spirit (#luinova).

What’s Coming Next

Umbrella Alley 2.0 is still in progress — and that’s part of the fun! Visitors this year can see the space transform week by week as new murals are painted and new ideas come to life. Here’s a peek at what’s in the pipeline:

• San Francisco Homies – Summer 2026, by Yonmeister (#yonmeister).

• Greetings from San Francisco – A grand new mural by Maxfield Bala, debuting Late Summer 026 (#maxfieldbala).

• Summer of Love Monarch Wall – A collaboration between Maxfield Bala and Jeremy Novy, celebrating SF’s groovy, free-spirited roots (#maxfieldbala #jeremynovy).

• Fisherman’s Wharf Honey Bear – The ever-popular Fnnch will bring his iconic honey bear to the Wharf, installation TBD (#fnnch).

• Kate Tova Heart – A future heart-themed mural by Kate Tova (#kate_tova), installed Spring 2026.

• GATS Mural – A towering, bold work by the mysterious GATS (#gatsptv), also coming soon.

What’s Still to Come: Umbrellas and Big Dreams

If you’re wondering where the colorful umbrellas are — don’t worry! The beloved overhead installations will return in  Summer of 2026. Once again, visitors will be able to stroll beneath a canopy of floating umbrellas and balloons that have become a symbol of hope and creativity in the city.

For now, the focus is on murals, installations, and rebuilding the community energy that made the original Umbrella Alley such a success. The project is a true collaboration between artists, volunteers, and fans who have supported the Alley since day one.

Visit, Snap, and Support

Our Hours 

Summer 2026: May – August

• Friday, Saturday, and Sunday 10:30 AM – 6:00 PM
• Monday through Thursday 12:00 NOON to 5:00 PM
• With potential for earlier opening or later closing on select days.

Fall/Winter 2026-2027: September – February

• Saturday and Sunday: 10:30 AM – Sunset
• Occasionally open Wednesday through Friday, depending on the mural painting and construction crew schedule.
• Closed on Monday and Tuesday (may occasionally open for painting/building work).

Spring 2027: February-April

• Saturday and Sunday: 12:00 NOON– Sunset
• Occasionally open Wednesday through Friday, depending on the mural painting and construction crew schedule.
• Closed on Monday and Tuesday (may occasionally open for painting/building work).

We are an art project, and there is no published schedule for murals/ construction.

This small attraction is powered by passion — and supported by generous guests who make it possible for local artists to keep creating.

So grab your camera, bring your curiosity, and come see the magic of Umbrella Alley 2.0 unfold. Each visit offers something new, something colorful, and something to make you smile.

366 Jefferson Street, San Francisco, CA 94133

By Victoria Vallecorse LOCALish – Monday, April 10, 2023

Story online: https://abc7news.com/umbrella-alley-san-francisco-fun-murals-in-instagram-worthy

SAN FRANCISCO — There’s a vibrant glow emanating from one of the most colorful alleys in San Francisco. It welcomes passersby into a wonderland of art that’s overflowing with photo opportunities.

“We have people from all over the world that come here, as well as local San Franciscans who come here with their families,” said Brian Huber, the founder of Umbrella Alley. “No matter how bad my day is, I can walk in here and people are laughing and cutting up and doing silly stuff. And I’m like, ‘Okay, yeah this is fun.'”

Umbrella Alley was once a gray parking lot housing popular San Francisco tour vehicles. Today, it has evolved into a dream-like atmosphere that invites visitors and locals to escape the hustle and bustle of daily life.

“Once you’re in here, there’s so much color, there’s so much art,” said artist Lui Nova. “There are so many murals and pieces that you can interact with.”

“Brian was interested in trying to create an environment that the city could really enjoy,” described artist Maxfield Bala.

Shrouded under an umbrella ceiling (hence the name), find massive murals and installations that showcase the diverse talent of the San Francisco arts community.

The unique work pays homage to the City by the Bay and the state of California. When you first set foot in the alley, look to your right to see the iconic umbrella mural.

“It’s supposed to be playful,” said creator Lui Nova. “There are a bunch of different colors. If you notice, they have the colors of the Pride Flag, which is also welcoming…that’s a big part of who San Francisco is.”

Visitors to the space enjoy pretending like they’re holding the painted umbrellas.

“I think as an artist, you try to make art that’s going to invite the viewer to interact with it rather than just walk by,” said Nova.

Continue through the alley, and you’ll find masterpieces galore – including a mural that incorporates illustrations of San Francisco’s landmarks made to look like a vintage postcard.

“We decided that creating a postcard, kind of a tribute to San Francisco that people could commemorate the time that they spent here, would be so fun,” said Bala of his “Greetings from San Francisco” mural.

From there, turn right and you’ll see a giant butterfly featuring a kaleidoscope of color.

“We wanted something that was really a great photo opportunity for people when they walked in here,” said Bala. “Having that sort of groovy butterfly with a lot of psychedelic patterns created something that would pay homage to the summer of love in 1969 and San Francisco’s Haight Ashbury.

Each mural provides a special photo opportunity – so snap away!

For more information follow @umbrellaalleysf on Instagram.