Umbrella Alley in Fisherman’s Wharf has reopened at our brand-new home, as we continue painting and building the next colorful chapter of this community art space.
📍 New Location: 366 Jefferson Street, San Francisco, CA 94133
Since opening in 2019, Umbrella Alley has become a must-see destination for visitors and locals alike—celebrated for its vibrant murals, community spirit, and Instagram-worthy art installations. Now, we’re excited to introduce Umbrella Alley 2.0. Seven murals are already complete, with more underway, and over the next 12–16 months the Alley will grow into an even bigger, brighter, and more joyful art experience.
Murals by local artists already fill the space with color and creativity.
Interactive street art like the California Dreaming mural offers unforgettable photo ops.
Overhead installations are coming soon – colorful umbrellas and balloons will be added in winter and spring 2026, bringing back the playful, dream-like atmosphere you know and love.
Thank you for your continued love and support as we bring this new space to life. Whether you’re a first-time visitor or a longtime fan, we can’t wait to welcome you back—with more color, more art, and even more joy.
I Left My Heart in San Francisco heart balloon Mural by artist Brian Huber Instagram #brianhuberart
By 3Nolam Oakland Based Muralist
& Brian Huber
Instagram #3nolam
Monarch Wall by Maxfield Bala #maxfieldbala and Jeremy Novy #jeremynovy
Just completed: The updated 49milessf mural by @nigelsussman is done.
Celebration of all the famous highways, roadways and streets here in the #bayarea
Glad to have this amazing Mural larger and more fun than before. Come on down @umbrellaalleysf umbrella alley version 2.0 to check out the progress.
#highway1 #101 #scenicbyway #missionstreet #49milescenicdrive #sutrotower #lombardstreet #sf #haightashbury #sanfrancisco #streetsofsanfrancisco #signs #mural #haightstreet #sfmural #sfmurals #sfchinatown #fishermanswharf #northbeach #umbrellalley #umbrellaalleysf #visitcalifornia #highwayone #nigelsussman #muralpainting #muralpainter #californiaadventure
Another piece up on the wall here at Umbrella Alley version 2.0
#seetheworld by @3nolam and @brianhuberart
Other than eyeballs being placed backwards (soon to be fixed) this one is good to go. 7 murals are back up with many more to be painted this fall and winter. I took us four years to build the original umbrella alley. This one’s gonna take a minute.. thanks to everybody who’s been dropping cash donations to help fund this project.
Umbrella Alley version 2.0 is at 366 Beach Street San Francisco Ca 94133
The Alley is now open during construction and when mural artists are here painting.
There are no set hours - if we are here working we try to be open!
#mural #murals #muralart #muralpainting #muralsofinstagram #muralsdaily #spraypaintart #sprayart #spraycanart #sf #sanfrancisco #fishermanswharf #greetingsfromsanfrancisco #californiadreaming #wip #muralist #eyeballs #3nolam #brianhuberart #umbrellAlley #umbrellAlleysf
Beautiful murals need beautiful walls. Full speed day building 4 new huge walls for murals at Umbrella Alley. This is one of the last big construction projects before we do our soft opening. Plan is to have a few murals up and ready for photos when we reopen version 2.0
Our amazing Mural painters will be working on new murals through the fall and winter. The first version of Umbrella Alley took about three years to build.
#californiadreaming #walltraveled #sf #umbrellAlley #fishermanswharf #umbrellAlleysf #sanfrancisco #murals #muralartist #greetingsfromsanfrancisco #underconstruction #version2 #muralart #muralpainting #prep
Two days of hard work to get the California Dreaming Mural back on the wall.
#californiadreaming Umbrella alley version 2.0 is coming together. So stoked that we were able to save this amazing piece, and move it to our new location.
The talented muralists that painted the letters in the word CALIFORNIA are:
C @gonebutnevermissed
A @maxehrman
L @rube.zilla
I @suzbaxart
F @danielleomalleeey
O @harumosato
R @nigelsussman
N @elliottcnathan
I @maxfieldbala
A @johnnydismal
And the word DREAMING also by the talented @maxfieldbala
Mural layout and typography by @toddbarbeedesign and @maxfieldbala
Project coordinator @brianhuberart
Projection outlines and project cheerleader @susanfabulous
Umbrella Alley version 2.0 is at 366 Beach Street San Francisco Ca 94133
Opening in September. Stay tuned for the opening announcements.
#mural #murals #muralart #muralpainting #muralsofinstagram #muralsdaily #spraypaintart #sprayart #spraycanart #sf #sanfrancisco #fishermanswharf #greetingsfromsanfrancisco #californiadreaming #wip #muralist #gonebutnevermissed #maxehrman #rubezillaart #danilleomalleeey #maxfieldbala #niguelsussman #elliottcnathan #johnnydismal #wallart #walltraveled #suzbaxart
Umbrella Alley is Back – Now Open with 7 Murals!
We’ve reopened at our new home in Fisherman’s Wharf:
📍 366 Jefferson St, San Francisco, CA 94133 Across from the In-n-Out Burger in Fisherman’s Wharf
Seven vibrant murals are ready to explore, with more on the way as we build Umbrella Alley 2.0.
The famous overhead umbrellas will return in winter/spring 2026—until then, come see the art in progress!
🚫 No parking at the new location.
Fall / Winter 2025
🕥 10:30 AM – Sunset, Wednesday through Sunday
❌ Closed Monday & Tuesday (may occasionally open for painting/building work)
Spring / Summer 2026
🕙 10:00 AM – 6:00 PM DAILY
(Open earlier or until sunset on select days)
⚠️ The facility is gated and closed after hours.
Umbrella Alley is a small attraction run by paid staff, volunteers, and artists—made possible through the generous support of our guests. Thank you!
The Cable Cars and many MUNI Bus lines plus the The F Line all bring you to the Wharf
The Powell / Hyde Cable Car ends 2 1/2 blocks from our Jefferson Street location.
Helpful Hint: Lines to board the Cable Car from downtown San Francisco can be as much as a 2 hour wait during the Summer. Cash Fare: $8.00 one way.
BART to city then to Wharf: Take BART to the Embarcadero Station. Go upstairs and cross the street to the Ferry Building. In front of the Ferry Building, take the MUNI F / E Line Historic Street Cars to the last stop in Fisherman’s Wharf.
Our Wharf location at 366 Jefferson St SF CA 94133 is 1 1/2 blocks West from last F / E Line stop.
Helpful Hint: The F Line experiences rider delays during the summer months due to full street cars so plan extra time.
Sfmta – MUNI: www.sfmta.com | (415) 673-6864.
Fisherman’s Wharf is easily accessible from all points in San Francisco via public transportation.
For specific route information, please contact the SFMTA -MUNI operates the Cable Cars, F Line and Bus System.
For all transit questions, including traffic information, public transportation schedules, directions, and routes, call Bay Area Travel Guide at 511 or visit www.511.org.
BART: www.bart.gov (415) 989-2278
We do not have parking facilities at our location. Street parking is limited and meters last a maximum of 2 hours. We do not reimburse parking costs.
Paid Wharf area Garage Parking is available at:
Anchorage Shopping Center Garage: 500 Beach St San Francisco, CA 94133 1 block from our 366 Jefferson St SF CA 94133 location
Ghirardelli Square Garage: 900 Northpoint Street San Francisco, CA 94109. Garage entrance is on Larkin Street between Beach Street and North Point Street. 4 blocks West of our location.
Maxfield Bala’s mission working in Umbrella Alley in San Francisco was to paint a large scale Greetings From San Francisco Mural in the style of “Greeting From” poscards from the 40’s and 50’s.
The mural features the cities most notable iconography including the Golden Gate Bridge, City Hall, Coit Tower, Bay Bridge, Alcatraz, Ferry Building, Cable Car, Painted Ladies, Lombard Street, and The Palace of Fine Arts among many others. The mural measures 13′ tall by 18′ wide.
Muralist and Designer
Explore San Francisco in a open top Jeep.
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Bringing a bit of joy, fun and lots of smiles to the city by the bay visitors.
Now Open at our new location in Fisherman's Wharf. 366 Jefferson Street San Franciso Ca 94133
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